Retailer segment is run on high volumes, low mark up and pre-selling model. Large retailers and small retailers are spread across the big and small cities across the country. Some of these retailers sell exclusively handloom / hand crafted products from their stores, building a loyal base of clientele. Pre-selling suits most of the retailers as it allows the retailer to plan his stock and gives the producer the much-needed commitment. This model has served to link retailers with producers.
Saree borders, Pedana,