Local Shops

Handloom products have a demand across segments and are not restricted to one particular niche. Dastkar Andhra’s marketing strategy has reflected this understanding of many niches. An important segment which is currently ignored is the lower middle market segment. Though this segment is driven by low prices, there is still a cultural memory and value for the handloom products in their minds. What needs exploration is both retail access (which is both modern and not intimidating) and product design for these segments. Neighbourhood or local shops selling handloom products can perform that function of promoting handlooms in this segment. At present, our local stores are at:

1. Satya Handlooms, Kukatapally, Hyderabad
2. Syamala Handlooms, L B Nagar, Hyderabad
3. Goutami Weaves, West Maredpally, Secunderabad