Exports

Today, the consumer is more conscious of global trends than the immediate local ones. This awareness makes it very important for the handlooms to be on the global map in order to catch the attention of the local consumer, chiefly in urban cities. The existence in export market also will give information about fashion and design forecasts, which is being slowly adapted by our domestic markets. DA is in the initial stages of exploring different capabilities of handloom producers to service export markets successfully. Market survey, market information, and product development, articulating quality parameters for export are some of the current explorations.