Through dāram, our retail store, we are exploring new ways of connecting the customer to the producer and, in doing so, building mutually beneficial and sustainable relationships. Addressing the retail gap and the need to market handloom cotton products at lower markups and higher volumes has prompted us to bring dāram into existence

Many threads come together in dāram - our experience in producing handlooms suited to the urban customer, our long standing relationship with the producers, the transparency in our transactions with producer and consumer. All of these coalesce to create a special product. dāram is located at Naik’s Estate, ICICI Bank Lane, Road Adjacent to Airport, Begumpet, Hyderabad.

Objectives of dāram:

  1. Offer a range of 100% handloom products including readymade garments for men, women and children, furnishings and home accessories, connecting with the aesthetic aspiration for a unique product
  2. Leverage market information and production capability to give consumers what they want and the producers what they want. In the long run, build values into choice, build value through an economic transaction.
  3. Showcase weaver and weaver institutions by making tangible their contribution to the production marketing process and build their ownership in the space.
  4. Offer space and energy to explore meanings of choices and address need of rebuilding of community spaces. 

    Boorugu Vihar, Lane next to Andhra Bank,
    Near Prakash Nagar, Opp. old airport lane,
    Behind Bottles & Chimneys,
    Hyderabad 500 016
    11 a.m to 8 p.m (Wednesdays closed)
    tel: + 91 40 27765503, 40179171
    e-mail: daaram.da@gmail.com
    blog: http://daaram.blogspot.com