DAMA model of linking producer and retailer has been successful, but there are still aspects of retailing handlooms that need exploration. These gaps are that of what forms handloom retails should take in different market segments (as the retail challenge in each segment is different), designing appropriate products for these and linking customers with weavers more directly. Dastkar Andhra Retail Agency (DARA) is an umbrella exploratory space for figuring out these linkages in different retail segments. DAMA is building systems to supply to these different segments, which include local neighbourhood shop models whose mainstay is sarees, and DA’s retail store dāram.